Strategy is so important and will help guide you towards a more developed communications strategy. I want to share with you some steps I have had to learn over and over again when figuring out how to develop and carry out a strategy. These are by no means perfect and I am sure compared to some of the experts, I have left out something. The cool thing about these steps is that I can use them constantly. I have to remember that communications strategy is an ongoing process,
# 1. YOUR VISION – MAKE IT KNOWN.
This is the most important step. Without a vision, nothing is communicated. Clarify, cast and integrate your vision.
#2. YOUR PRIORITIES – WHAT IS IMPORTANT?
Separate what is important into levels. (Yes, everything is important but if you don’t set priorities then everything becomes important, which in turn makes nothing important.) Communications levels can be decided by the team in the order of importance. Use verbiage like “Big Days” would always let me know what was a level one. Levels can be decided into examples like this:
- Level One: Easter, Christmas Eve/Day, Giving, Vision Casting, etc. Its going to be something that is going to impact at least 80-85% of the church.
- Level Two: VBS, Student Camps, D-Now’s, Men/Women’s events, Promotion etc. A major ministry event that is aimed towards a large majority of your people.
- Level Three: Women’s Bible study, Men’s breakfast, Celebrate Recovery, etc. This pretty much is everything else. Things that are reoccurring throughout the year.
#3. YOUR CHANNELS
What communication channels are most important? You should choose between 2-4 channels. (Social media – you should start out with 2-3 channels of this as well – blog, newsletter, email, announcements, etc.) This should be based on your vision and overall audience. (Note: I italicized two very important ones. You’re welcome!)
#4. YOUR AUDIENCE
Whose is your audience? Make sure to have this written down.
#5. YOUR END RESULT
Did this turn out the way you initially wanted? Identify what you want the win to be and then use that to measure your results.
This just means to start over and constantly have this process being followed throughout your church or organization.